Does Your Domain Name Have To Be Your Company Name

If your company name is part of your domain name as it should be all its branding power is passed on to the domain name and likewise to every business email address that includes it. A brandable name can also help when listing your company on sites like Yelp and selling products on Amazon.

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40 of the most important digital marketing statistics.

Does your domain name have to be your company name. Remember to renew your domain name registration. About 90 of our clients get it that it is OK not to have the exact same domain name but the startups especially dont get it said Alexandra Watkins in a recent KnowledgeWharton interview. Its a powerful opportunity for businesses to build a brand identity and improve the consumer experience.

Yelp does not let you list a business as a domain name. In some circumstances a keyword rich domain should be your primary domain name. While matching a business name to a domain name was once thought to be essential today its much less relevant.

Of course the ideal situation is to have your domain name match your business name. Think Netflix Yelp Spotify or yes even Google. A Few Examples of Brandable Domains.

This is a valid question especially if youre just about to launch your very first website. However it is not the only thing that helps visitors to find your website. If you registered someone elses business name they would likely succeed in a legal challenge to get it from you.

Therefore to trademark a name you must be using it in commerce or intend to use for a business in the near future. Deciding on a domain name is as much important as selecting your company name its the most important decision you will make for your business. No your domain name doesnt need to match your business name.

People are going to automatically default to your company name as your URL and if that URL directs them to someone elses site youre losing out. Every pair of eyes that sees your business name whether its on your website in a Twitter post or on a business card makes one more person aware of your companys existence. A domain name is a textural address for a location on the internet which corresponds to the alpha numeric address that computers read.

Furthermore registering a business name does not guarantee someone the rights to register their business name as a domain name. Is it better to buy a domain name from a web hosting company or from a domain name registrar. In other words you can trademark a name for a business but not for personal use.

Both approaches have their pros and cons obviously but as with most things these days the devil is in the details. Do you think someone wanting to buy a Tesla gives up if they go there and dont find. You Chose Your Name Based On Domain Availability Choose a brand name that has recognition and alignment with your industry.

It can be pretty much anything as long as it doesnt infringe on anyones intellectual property rights. If youre just starting your business and havent yet decided on a business name you may even want to adjust your business name to match available domains. Well as weve discussed already you cannot have a website without a domain name.

Domain name allocation rules have recently changed and in the national and international arena you may now be eligible to obtain a domain name matching your own trademark registered or in the process of a registration application even if it is not your registered business name or company name It makes sense to have a domain name which complements your business name but that does not mean they have to be exactly the same. Keep your location in mind Including your location in your domain name can help you differentiate yourself competitors with similar names. You can also use your domain extension to do this for example if youre only going to be doing business in the UK you can go with a couk name.

Consumers Google and other search engines are now more comfortable with. Generally speaking the more unique and original your name is the better your chances are of securing a trademark. A domain name that matches your business name can help your business especially if your website is an online representation of the products and services you offer.

Amazon seller names cant be domain names. With that in place your older name or company name would be forwarded to your new name. Its the key element of your website representation.

Your domain name is more than just a random web address people can use to access your website. You believe your domain name has to match your business name. Yes 100 it does not have to be your legal name or trading name.

Businesses are required to register a domain name if they want a website or a customised email address eg.

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